A Better Way

A Better Way

Discover the bitter truth about the coffee industry and get your morning brew fix-ed.

Exposing the bitter truth

You’ve probably landed on this page after reading a provocative headline claiming that the coffee industry is broken. Now that we’ve got your attention, we’d love to tell you why farmers worldwide need our help, why global demand has led to over-roasted beans and why you seriously deserve better coffee. You see, we believe there’s a better way to make speciality coffee. A way that protects farmers, the environment and the future of coffee.

Exposing the bitter truth

You’ve probably landed on this page after reading a provocative headline claiming that the coffee industry is broken. Now that we’ve got your attention, we’d love to tell you why farmers worldwide need our help, why global demand has led to over-roasted beans and why you seriously deserve better coffee. You see, we believe there’s a better way to make speciality coffee. A way that protects farmers, the environment and the future of coffee.

The coffee industry is broken

From plant to cup, it takes the average farmer 3 years to produce speciality coffee. Despite their dedication and skill, around 44% of coffee growers worldwide are living in poverty, impacted by the daily fluctuations of the commodity market price of coffee. Add in a growing global demand from ‘Big Coffee’ for high volumes of low-priced beans and many farmers are barely breaking even. Meanwhile, the end-consumer is drinking rubbish coffee thanks to beans roasted to a crisp to disguise their poor quality. The situation needs to change. Fast.

There’s got to be a better way

If things carry on the way they’re going, there’ll be no more coffee farmers to grow those precious beans, as the next generation will leave for better paid work. We simply can’t imagine a world without coffee, but we can imagine a better future. A very long future where coffee farmers make a profit and consumers enjoy the best speciality coffee from around the world. Read our latest Transparency Report to find out more about how we’ve been getting on.

Read Transparency Report

There’s got to be a better way

If things carry on the way they’re going, there’ll be no more coffee farmers to grow those precious beans, as the next generation will leave for better paid work. We simply can’t imagine a world without coffee, but we can imagine a better future. A very long future where coffee farmers make a profit and consumers enjoy the best speciality coffee from around the world. Read our latest Transparency Report to find out more about how we’ve been getting on.

Read Transparency Report

Improving coffee from the grounds up

At Pact, we go straight to source in search of the world’s best coffee, build long-lasting relationships with a community of 124+ farmers and pay great prices for great coffee - 65% above the Fairtrade base price, on average. By working with farmers directly, we drastically reduce the number of steps needed in the coffee supply chain, leaving more money in the hands of farmers. We also champion sustainable farming methods and have published our Sourcing Policy for other coffee brands to follow. After all, there’s no Planet B. All of this leads to better paid farmers, better practices and better quality coffee.

Read Sourcing Policy

Improving coffee from the grounds up

At Pact, we go straight to source in search of the world’s best coffee, build long-lasting relationships with a community of 124+ farmers and pay great prices for great coffee - 65% above the Fairtrade base price, on average. By working with farmers directly, we drastically reduce the number of steps needed in the coffee supply chain, leaving more money in the hands of farmers. We also champion sustainable farming methods and have published our Sourcing Policy for other coffee brands to follow. After all, there’s no Planet B. All of this leads to better paid farmers, better practices and better quality coffee.

Read Sourcing Policy

Make your Pact!

The more people that wake up to the smell of freshly-roasted, ethically-sourced coffee, the more farmers we can help, and the more incredible coffee we can bring to your cups. Fancy enjoying better coffee, and doing good with every sip? Join us, and together we can make coffee better for everyone.

Create a Plan >