Just like grains, gas and oil, you can buy large quantities of coffee on the commodity market. Most buyers pay a flat price per pound, with little consideration given to the coffee’s quality or to farming skills built up over decades and generations.

Market investors then rake it in while farmers often lose money on a year’s crop and struggle to make ends meet. And that burnt-tasting coffee? That’s usually those bulk-bought beans, over-roasted to disguise their lack of quality.

With our pioneering direct-trade supply chain, we make sure that farmers are paid properly. Often, this is around three times the commodity market standard.

It’s not charity. Because when you find the right farmer, speciality beans grown and processed on a single farm have a harmonious continuity of flavour – which is what it takes to make a truly phenomenal cup of coffee.

When you have long-standing, mutually beneficial relationships with the farmers, you get access to the finest coffee lots. So you’ll taste a quality of coffee rarely found in the UK.

Plus, speciality coffee, by definition, must be graded at least 80 points out of 100 by professional tasters. It’s a giant leap up in quality, and it’s worth every penny.